American entrepreneur and four-time best-selling New York Times author, Gary Vaynerchuck, has a lot to teach us. YouTube, Twitter, Facebook and Instagram combined, Gary has nearly 7 million followers. He has a net worth of over 160 million USD, as of 2017.
Gary speaks a lot about the influence of social media, in reaching out of a market full of millennials. Here are six of his best tips:
1.“Snapchat- Everyone will be on it”
Gary believes that in a few years from now, everyone will be on Snapchat. He says, ” your hustle on Snapchat now just might pay off for more than usual for those willing to put in the time and effort. Many people are just settling into Facebook or Twitter, not realizing the world has already embraced other opportunities as well.”
2. “Don’t be over concerned about transactions, conversions and ROI”
In his words, “There’s a difference between sales and transactions and branding and marketing. Don’t take the easy route. Build your brand instead. The world will evolve. Don’t get stuck in a math game. There is too much social innovation going on right now. Staying in one place and one social media platform that might be working OK for you right now is a bad place to be. You will be able to survive every shift in technology if you build a brand not a transaction. Math is commoditized, brand is not. Build a brand, not a transaction.”
3. Don’t be afraid of getting out there:
Gary said, “The Internet doesn’t change you, it exposes how awesome you are.”
This advice was given to a man in the audience who was scared to create a social media account for his business. He was afraid of what his friends would think and he didn’t want to be too salesy. I love the simple advice Gary gave of how the internet can actually expose how awesome you are. You don’t have to hide.
4. Think long term:
Fu*k ‘next week’. Think 52 weeks from now, 24 months from now, 5 years from now. BUILD your brand online.
5. Mobile searches over desktop searches:
Gary says, “Your website needs to be designed on mobile first. Who cares what it looks like on desktop. For the first time ever, Google mobile searches surpassed desktop searches. This is a trend and it’s not going away. Everything you do online, make sure it looks amazing on mobile first.
6.How you make money is more important that how much you make:
There is a lot of noise online. Everyone is selling something or the other. Do what feels good to you. Sell what feels good to you.
To know more about Gary's insights on success in business and life, grab yourself a copy of one of his books. Free shipping on all products.
We started Best Business Books, with the goal of providing the best business and entrepreneurship books, to those who need them the most.
Best of 2017: