Why it’s important?
Whether you’re a solo entrepreneur, or a business, the one place where you can reach out to potential customers 24 X 7, year-round, is the Internet. It’s 2017, and it’s time you start working on growing your digital presence.
With over 700 million active monthly users, Instagram is a goldmine of potential customers. Remember the major demographic on Instagram, is millennials from the developed world, hungry to buy into the latest trends. If this is your target market, you better hurry up and build your Instagram audience.
Suggested: 15 Ways to add value to your Social Media.
Lucky for you, here are 5 Steps to help you gain you first 10,000 Instagram followers:
1.Don’t be a Robot:
There are tons of Instagram accounts out there who upload a couple of images and patiently wait for overnight explosive growth- we all know how that goes.
Socialize! It isn’t called social media for no reason. You need to interact with people on a regular basis for them to want to see your posts and follow you. Try posting at least 4-5 times a week and if possible, once every day. If you run out of images to share, share quotes, memes or any sort of interesting graphic that can keep your audience hooked.
Remember, Instagram is all about catchy graphics. Users are going to be scrolling down hundreds of images. Your image has to stand out from the other.
Since Instagram’s theme is low contrast and bright, I think high contrast minimalistic posts stand out the most.
You cannot expect something in return when you provide nothing, except for your pictures. Provide value to your audience in the form of advice, motivation, tips, etc.
You have to be providing them with something that will make them want to come back and view your content more often and of course, hit that ‘follow’ button.
Quotes and one-liners do really well on social media, especially Instagram.
3.Engage with posts of the similar niche:
Like and leave genuine comments on posts of better established accounts in the same niche. Trust me, this will help you get discovered by a huge potential audience and that too, with the same interests. However, don’t spam. It doesn’t work- you’re just going to attract a lot of hate your way.
Suggested: Gary Vaynershuk's 6 Tips to grow on social media
4.Use Hashtags and Geo-tags:
One of my favorite features of Instagram, is that you can easily see the most popular hashtags and exactly how many posts have been made with it.
As an e-commerce entrepreneur, this helps me out a lot, when it comes to seeing what’s trending, what people are talking about, and where they're from.
Also, using Instagram hashtags and geo-tags, will help you be more a lot more discoverable and will help you reach out to the people who have similar interests and those that stay in or close to your geographical location. Instagram allows up to 30 hashtags on each post- make use of this feature.
5.Ask your followers to Interact with your Instagram posts:
Use phrases such as ‘double tap if you agree’, ‘like if you agree’, etc. to create a higher audience interaction, which will help you rank higher in the Instagram algorithm, thus bringing your post to the top of your followers’ feed.
Giveaways and contests are great way of increasing your audience engagement. Ask your followers to drop a like, tag a friend, share the post, etc. to enter the giveaway.
We started Best Business Books, with the goal of providing the best business and entrepreneurship books, to those who need them the most.
Best of 2017: